Why Merino Wool?

Merino wool is famous worldwide for its softness, strength, inherent versatility, and technical benefits to the skin. The versatility of Merino wool extends from luxury fashion to high-performance sportswear, accessories, home goods, and everything in between.

Women

  • 100% Natural

    Wool is grown 100% naturally all year round by Australia's 68 million Merino sheep. It consumes a simple mix of water, air, sunlight, and grass.

  • Breaths Naturally

    Merino wool is one of the most breathable fibers. Wool fibers can absorb large amounts of moisture vapor and then remove it into the air to evaporate.

  • Soft On The Skin

    Merino wool fibers are extremely fine and allow for much more twists than traditional, thicker wool fibers. This allows Merino wool to feel soft and luxurious on your skin.

Men

Kids